press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference.

Common press kit components

  • Backgrounder with historical information on the company or individual
  • Fact Sheet listing specific features, statistics, or benefits
  • Biographies of key executives, individuals, artists, etc.
  • Past Press Coverage
  • Photos or other images (high resolution) of key executives, logos, products, etc.
  • A press release detailing the current news the media kit is sent in reference to
  • Media contact information (usually of a public relations department or spokesperson)
  • A CD, DVD, Software title, video, etc. as appropriate for the sender of the release
  • Collateral advertising material, such as: postcard, flyer, newspaper ad, etc.

Press kit uses

  • Product launches
  • New company launch
  • Mergers and acquisitions
  • News conferences
  • Large events / Industry trade shows

Thank you,

Anissa Wardell
Press Kit Publicity

Enjoy our site and click below if you would like to see some of our Press Kit Packages…

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Basic Press Kit Package

The very best way to get started and test the PKP system… You get a one page which can serve as your One Sheet.  24/7 editing ability – to make changes to your online press kit in real time….Find out more

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Advanced Press Kit Package

This package comes with 5 pages preset for you to fill in with all the information a media outlet will need. You have the capability to make changes or add new content (text, audio, and images) when…Find out more

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Ultimate Press Kit Package

This package comes with 5 pages preset for you to fill in with all the information a media outlet will need. It also comes with an unlimited number of pages that you can add for special marketing or…Find out more

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Basic PKP – eXpanded

Basic PKP and also includes 2 hours a month of customized publicity campaigns. Along with everything already included in the Basic Press Kit Package…Find out more

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Advanced PKP – eXpanded

Advanced PKP and also includes 4 hours a month of customized publicity campaigns. Along with everything already included in the Advanced Press Kit Package…Find out more

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Ultimate PKP – eXpanded

Ultimate PKP and also includes 6 hours a month of customized publicity campaigns. Along with everything already included in the Ultimate Press Kit Package…
Find out more

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